Consumer Research: New LibGuide!

A new Consumer Research library guide is now available. Click on the link or visit the ‘Guides by Course & Subject‘ page of the OC Library website and scroll down to Consumer Behaviour.

This guide was created for students enrolled in BUAD 345 Consumer Behaviour, but it can be used for any kind of marketing research. The guide provides some great book titles related to consumer research,  some key databases to check out for your research needs, as well as other useful information, such as how to investigate consumer spending trends. And don’t forget to take a look at the citation section to help you cite all those great facts you find.

This library guide also provides links to the Business Admin Library blog, including a link to the most recent post that touches on the Globe & Mail article, “How Tim Hortons will take over the world“.

Have some suggestions for this LibGuide? Leave us a comment or contact the  Business Liaison Librarian.

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